Business Development Master Class Agenda

Day 1: September 27, 2023, 8 AM-5PM, Sales and Business Development Master Class

Breakfast & Networking
Business Development in Life Sciences Exits: IPO, Purchase, Pvt
Identifying Key Stakeholders/ Partners /Mapping Influence + StakeHolder Exercise (set up success from the start)
Competitive Landscape/ SWOT Analysis
Customer Discovery Panel Discussion  (learn how to gather "real" and actionable customer insights)
Segmentation & Targeting (learn when targeting needs to evolve or change over time)
Networking Lunch
Developing Your Stakeholder Strategy   (find out how aligning your strategy with key stakeholders makes execution easier)
Developing Tactics to Support your BD Strategy
Building and Managing the Funnel
Start up Best Practices for Funnel Development and Management
Funnel Development and Management Exercise
Funnel Management Case Study
5:00-7:00 Networking Reception


Day 2: September 28, 2023, 8AM-5PM, Sales and Business Development Master Class

Building & Managing the Sales Forecast Across Channels
What You Need to Know About Sales Channels
Branding (learn how to make your brand stand out!)
Preparing for a Customer Call Best Practices
First Sale: Lessons from the trenches: Panel Discussion
Lunch & Learn Topic: Contracting
Building the Right Team
Closing Best Practices, Q&A
Scaling a Business: Lessons from the trenches
Deal Diagram
Debrief and Recap

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